In Brief: The following article will outline what a SSL Certificate is and how to add it to your website to help ensure your customers feel safe using their credit cards on purchases made through the Integrated Sales Process (Tour Accounts only). Please NOTE: Although the sales window is secure, it will not show the telltale security icon in your browser window.
However, SSL Certificates can be purchased and added easily through many companies online.
WHAT IS A SSL CERTIFICATE?
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.
WHY ARE SSL CERTIFICATES IMPORTANT?
With online security a top priority, ticket buyers today are looking for assurances that their online purchases will be secure. At EzTix, our purchase process uses state of the art bank level encryption technology to keep your customers' credit card and personal details safe.
We'd like to recommend an additional step that can be taken by you and your website service provider to inspire even greater confidence: installing an SSL Security Certificate.
Although the EzTix booking system uses bank level security encryption, internet users are being instructed to be on the lookout for security certificates before making purchases. Installing an SSL certificate will display a "lock" on your website and provide greater confidence in the security of your customer ticket buying experience. Furthermore, Google has recently announced that it will favour websites that use SSL certificates to secure all pages. That means installing an SSL certificate will not only bring greater confidence to your customer, but it will also increase your search results with Google.
ARE SSL CERTIFICATES REQUIRED?
No, but it is HIGHLY recommended. The addition of an SSL Certificate onto your website will simply help your customers feel more at ease when they are making purchases through your site.
HOW TO ADD A SSL CERTIFICATE TO YOUR WEBSITE
Your website service provider will be able to assist you in installing a certificate which can be purchased through companies like GoDaddy or Comodo. No need to spend a ton of money, even the most inexpensive version will show your site is secure.
Security is very important to all businesses selling products online and we thank you in advance for considering the integration of an SSL certificate on your website.
For further assistance please contact firstname.lastname@example.org or call us at 1-877-413-2488.