ABOUT GOOGLE ANALYTICS

Generate detailed statistics about your websites visitors, where they are coming from, how many are making purchases and ultimately value the traffic to your site. Integrating this free service with EzTix gives you detailed e-commerce data by following your website’s visitors all the way through their booking process. 


FIRST STEP is to Create Your Google Analytics Account  

 If you don’t already have a Google Analytics account, you can sign up for a free account here: http://www.google.ca/analytics/


THEN, Verify Google Universal Analytics 

The EzTix system uses the Universal Analytics system and is only compatible with Universal Accounts.

  1. Sign in to your analytics account.
  2. Go  to the  Admin page.
  3. Select a property from the dropdown in the Property column.

If you see an option in this column called “Tracking Info” you are already using a Universal Analytics account.

 




SETTING UP GOOGLE ANALYTICS WITH EZTIX


STEP 1: Add Your Analytics Account ID to your EzTix Account 

Locate your Tracking ID in your Analytics account by clicking on the the ADMIN menu, and then Property Settings. The ID starts with "UA-"

  1. Copy your Tracking/Account ID 
  2. Login to your EzTix account
  3. Click on Global Event Management
  4. Click on the Google Tracking tab on the left hand side menu

5. Enter the Tracking ID/Account ID into the Google Analytics Account ID field. Click Save. 



STEP 2: Enable E-commerce Tracking

E-commerce tracking allows you to measure the number of transactions and revenue that your website generates. Please complete the following steps to enable commerce tracking.

  1. Click Admin from the bottom left corner of your screen

  2. Use the drop down menus to select the Account, Property, and View.
  3. Click E-Commerce Settings.


In the E-commerce Settings section, click the toggle so it says ON, as well as the Enhanced E-commerce Settings 

Click Save at the bottom of the page.


ADD FUNNEL STEPS FOR EACH PART OF THE PURCHASE PROCESS:

  1. Login to your Google Analytics account.
  2. Select the Admin wheel at the bottom left of your account
  3.  Select E-commerce Settings from the list of menu items. 


    4. Ensure your Enable E-commerce is set to ON and that you have toggled the Enhanced Ecommerce Settings to ON.



    5. Below the ecommerce settings, you will be able to add funnel steps. 


You will need to create labels/funnel steps that correspond to the number of steps  ticket buyer experiences during the purchase process. 


TOUR OPERATORS:  Please create/add funnel steps for each of the following (this applies to EzBook only):

        1. Date Select

        2. Time Select 

        3. Ticket Select

        4. Guest Information

        5. Payment Information

        6.  Order Confirmation (receipt)   

        7. Finalization/Additional Info.


When you are finished, your funnel steps should look like this:


Please note the following information about understanding your funnel steps and checkout behaviour. 


  1. Preloading a date (linking from a calendar) will automatically trigger steps 1 & 2, and the tracking will make it appear that the user entered from step 1 (date select). 
  2. Any eCertificate sale will  trigger steps 1 & 2, as it's first screen is essentially step 3 (Ticket Select). Checkout behavior will make it appear that the user has already been through steps 1 and 2. 
  3. On mobile there is no step 2, it is auto triggered on step 3.



EVENT OPERATORS: Please create/add funnel steps for each of the following:


1. Ticket Selection

2. Billing Information

3. Terms & Conditions

4. Confirmation



STEP 3: Add Google Analytics to Your Website!


Cross domain tracking/site linking has been enabled with EzTix to allow more transparency when it comes to bookings.


If you have an EzSite, Google Analytics has been added to your Website, though you will need to add the Google Analytics ID to your EzSite. 


Here's How:


1. Login. 

2. Select Site Settings

3. Select "Google Tracking and Scripts"

4. Enter your Google Analytics ID into the open field and Update.



If you do not have an EzSite, you will need to add the following Google Analytics script to your website's pages in order to allow Cross Domain Tracking as well as Google Analytics. 


IMPORTANT: in the script below where you see "UA-XXXXX-Y" replace that with your own Tracking ID/Account ID (specified above). That section of code is just a placeholder.


<script>

  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

  })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');


ga('create', 'UA-XXXXXXX-Y', 'auto', {'allowLinker': true});

  ga('require', 'linker');

  ga('linker:autoLink', ['eztix.co'] );

  ga('send', 'pageview');


</script>


See the following article for more information on adding google analytics to your website.


You're all set! In order to find out more about tracking and ensuring Google Analytics is working, click here.  


TROUBLEBLESHOOTING.


You may have an older version of Google Analytics and you will need to upgrade. 

  1. In the property column, click Universal Analytics Upgrade.
  2. In the section called Transfer to Universal Analytics, click Transfer.
  3. Read the information in the pop-up. If you can confirm that you’re ready to transfer your property to Universal Analytics, click Transfer. If you’re not ready, click Cancel.
  4. (Optional) Click Show timeout settings and configure your session and campaign timeout handling. If you don’t configure these settings, the default values will be used. Learn more about configuring the timeout settings .
  5. Allow 24 - 48 hours for the transfer to finish. When a note that says Property transfer complete appears in your account, the transfer to Universal Analytics is done.


Can't view any of these settings? You may need to upgrade to Google Analytics Universal - view the Google Analytics Help Centre article HERE 


For a more in depth walk through of Google Analytics with EzTix -  feel free to have a look at our webinar video recording here!  


For further assistance please contact partnersupport@eztix.com or call us at talkdesk1-877-413-2488.