In brief: If you use Google Adwords to drive traffic to your website, adding conversion tracking to your EzTix account will take tracking your ROI to the next level and allow you to truly understand what key words drive the most value to your business. When you add conversion tracking to your EzTix account, EzTix will send the transaction values back to Google so you can compare your spend VS revenue broken down by keyword.
ADD GOOGLE ADWORDS CONVERSION TRACKING TO YOUR EZTIX ACCOUNT
Please complete the following steps:
Sign in to your AdWords account at http://adwords.google.com.
Click the Tools tab, and select Conversions from the drop-down menu.
Under the Conversions tab, click the +CONVERSION button.
In the "Source" field, select "Website."
In the "Conversion name" field, enter the name of the conversion you'd like to track on your website. This will help you recognize this action later when it shows up in conversion reports. We Suggest "EzTix Booking."
Click the Save and continue button.
On the next page, in the "Conversion category" field, select the "Purchase/Sale" option.
Choose "Don't assign a value." in the "Conversion value" field. EzTix will be returning a dynamic value to your AdWords account for any conversions.
Click Save and continue.
Your Tag will then populate below the settings.
Copy the conversion ID number that appears on the line containing
"var google_conversion_id = XXXXXXXXXX;"
paste that number in"Conversion ID:" field in the Google Tab in your EzTix account.
Copy the conversion label that appears on the line containing
var google_conversion_label = "Conversion Label";
and paste that label in the form field next to "Conversion Label:" in the Google Tab in your EzTix account.
Hit the "DONE" button to submit the conversion ID and conversion label.
To check if your conversion tracking was properly set up, you can do either of the following:
· Wait for a conversion to occur: If you know that a click on your AdWords ad resulted in a conversion, and you know the click occurred after you activated conversion tracking, wait for the conversion to appear in your AdWords account.
· Complete a test conversion on your site and wait for the conversion to appear on AdWords: Run a search for one of your active keywords on Google and click on your AdWords ad. You can then complete a test conversion on your site. After completing the conversion, it'll appear in your AdWords account.
After following the steps for one of these options, you can see conversions in your AdWords account by clicking the Campaigns tab, or by going to the Tools tab and selecting "Conversions." Remember that updates to your account can take up to 24 hours.
For further assistance please contact firstname.lastname@example.org or call us at 1-877-413-2488.