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When we look at the psychology behind trust, a major component is an individual's perception of your character.  Online, your character is going to come from how someone perceives your brand. Your logos, your colors, whether your website is easy to use and has the information they're looking for. All of these components help strengthen that trust.

When someone is able to easily read, and locate the information they want on your site, you're already establishing great character. When that same person finds your site easy to use on their mobile, tablet, or desktop device — we're strengthening it even further.  

With EzSites, you can feel confident knowing your website is providing guests with the best experience. For your brand, that one is going to fall on your shoulders. The good news, it's easy to give someone a positive impression of your brand by following these simple guidelines.

Guidelines for Your Logo

More is required of your logo, today, than ever before. Your logo needs to look great on your website — on desktop AND on mobile. Meaning you can't have a gigantic logo that's going to consume the entire screen. It needs to look great on a tshrit, billboard, rack cards, but it also needs to work as a tiny square for your Instagram account.

If you're working with a designer on your logo, feel free to send these guidelines to them.

#1) Keep it Simple

Can you draw your logo, by hand, from memory? If not, your logo may be too complicated.

#2) Use Meaningful Symbolism

Something that represents the community, the food, or your own background.

#3) Use 2-3 colors

You don’t want to overwhelm someone with a rainbow of colors. Think of brands like McDonald’s, Coca-Cola, Facebook. They’re very limited on their color palette, you should be too. You also don’t need to choose your colors based on theories about how they make someone feel. The emotional effects colors have on people is too broad. You can learn more how this has been debunked at:

#4) Your logo should work in all black or all white

There will come times when your logo may need to appear in a single color, such as black or white. A designer should be providing you with a copy of your logo in all black and all white. If your logo cannot appear in all black or all white, you skipped #1.

#5) Should work at a small size, and on a billboard

The same way your website needs to look great on mobile devices or desktop monitors, so does your logo. 

#6) Have vertical and horizontal versions of your logo

Similar to the previous point, your logo needs to be flexible. You may use a horizontal version across the top of your website to save on screen real estate; but, that same horizontal logo is going to look awful squished into a Facebook profile box.

If your logo does not meet these guidelines and you're interested in having it updated, email us at and we'd be happy to see how we can help.